- Assessed competitive positioning in the market to determine Strengths, Weaknesses, Opportunities, Threats, and Trends
- Clarified Purpose, Vision, Mission, and Values (PVMV) to set a strong strategic foundation for corporate alignment and allocation of people and money to right opportunities
- Crafted company Strategic Story and codified internal language and terms to create consistency in communications
- Developed business and communications plan to influence the internal audience (culture) and external branding
- Mapped the customer experience and created plans to bridge gaps in the customer journey