Purpose is a matter of the heart! Far too often we tend to think of the heart as a weak or soft place subject to vulnerability. Nothing is further from the truth. We’re most at risk when we don’t know the depth of our heart or who we are.
Your 2-word purpose statement is an expression of your heart that gives your head a way to use, remember, and engage the true strength of who you are. Not knowing your heart is a disadvantage avoidable only by you.
The graphic I’m using to illustration the heart and head relationship is called The On-Purpose Pal. He’s introduced in The On-Purpose Business Person and has advanced to a big part of all things On-Purpose. The “OP Pal” graces The On-Purpose Poster that clarifies the language of leadership: Purpose, Vision, Mission, and Values.